Advertising goes everywhere. Print, TV, radio, online, and the latest and might be most "attractive"- Out of Home. See some numbers from a research about its effectiveness. Think about if it will help your business.
The OOH (out-of-home) advertising includes digital output in taxis, malls, transit systems, gas stations, hotels, and other venues. Despite the current economic climate and declining traditional advertising spending, the U.S. digital out-of home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research released by PQ Media (www.pqmedia.com), a provider of media econometrics. PQ Media also forecasts digital OOH spending in the U.S. to grow at a compound annual rate of 12.9% from 2007 to 2012.Posted using ShareThis
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