Thanks to Darran's share, I got the chance to see this post and to think about the topic. When social networking is such a hot topic for many businesses, how can one get real return from the marketing dollar it throws in the field? What are the keys to success and what can determine if the use is successful or not? High quality contents indeed is important. Up-to-date pace is also crucial. Go to reach the right audience in the right space with the right tool/channel not to mention should be bear in mind, too. Last but not least, find the correct metrics to define success or at least to evaluate effectiveness is, and still will be a vital lesson. Check it yourself if you're interested in knowing more.
...Marketers are now turning to solutions that are less costly and more easily quantifiable; the platform media is the internet and, increasingly, social networks. Basically, for both marketers and content owners, having a social networking presence is requisite for relevance....As marketers shift from experimentation to consolidation, what best practices should they keep in mind when selecting the social marketing venues that will generate the best ROI output? Here are the top five reasons how and why experimenters in social media are successfully consolidating their resources to include only proven providers:
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- Premium content for ensured audiences....
- Content management for real-time impact....
- Metrics tools for tracking success....
- Grabbing your audience in this space....
- Broad distribution across emerging media....
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