Thursday, November 27, 2008

Dynamics of Innovation: 6 Ways to Reduce Innovation Process Time

From the article posted on Cloverview: Idea and Discussion on Innovation

See the entire article at HERE

1. Construct an 「Innovation Summit.」
......it is recommended to turbo-charge the critical transition from 「good idea」 to 「effective commercialization」 with a collective, collaborative, comprehensive, creative and strategic innovation summit. By bringing all the key constituents....... together for dynamic ideation workshop months of development time can be literally compressed into days. ......

2. Begin with meaningful end-user insights.
Understanding your target consumer or end-user, and identifying their unmet or unarticulated needs, provides a very clear springboard for innovation opportunities. Each insight can lead directly to multiple, powerful new ideas and directions......

3. Clearly defined objectives/goals.
......Spending time to refine your innovation program objectives to ensure they are well defined – specific enough to clearly communicate the opportunity yet not too aggressive so as to not necessarily overextend the reach, scale, scope of the project.

4. Senior management support and involvement is critical.
Critical to the success of any innovation opportunity is getting very clear and definitive buy-in from senior management. Too many great ideas have never seen the light of day because they never got through the gauntlet of approvals......

5. Consider Open Innovation as an adjunct to your process.
......Open Innovation is gaining popularity because of its benefits in delivering revolutionary new thinking as well as truncating developmental time of new ideas. Essentially, Open Innovation involves including both internal and external resources to provide iterative ideas and feedback to advance an idea, thought or technology.......

6. Collaboration and communication maintain the momentum.
Ongoing communication is the key to innovation success...... because of the need for speed, communication helps keep everyone informed, involved and part of the process. Communication is critical at every juncture in the process...... Communication can come in many forms...... be visual as well as verbal......

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